In short: 2026 sees two opposing trends coexisting — the return of the steel case in traditional watch style, and the explosion of bright colors in silicone for a more casual use. The choice mostly depends on the use context rather than a dominant fashion.
The return of steel
After several seasons dominated by colored plastic, stainless steel is making a strong comeback, driven by a search for sophistication and perceived durability.
Bright colors still favored
Colorful silicone remains essential for active, casual use, especially among younger wearers.
Our take on the trend
Rather than being opposed, the two styles coexist depending on context — many wearers alternate between steel for the office and bright colors for the weekend.
